Developing new business based on next-generation technology and increasing the value of the Mitsui & Co. global group through digital transformation

Business fields

We are engaged in the creation and promotion of information and communications technology business, such as IoT/AI business, system integration, cyber-security, internet services, CRM/marketing, TV shopping, broadcasting and communications business in emerging countries.

Transforming business through digital technology (01:00)

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Major activities

Creating and promoting new business utilizing ICT technology

DT Business: We design business which contributes to the digital transformation of various industrials, such as infrastructure, manufacturing industry, mineral resources and agriculture, utilizing IoT, AI, as well as cyber security.

Internet Services: We create and promote Internet services such as next-generation retail business, fintech, online payment related business, dynamic pricing, and sharing business.

Digital Marketing: We engage in next-generation CRM business, such as customer data analysis utilizing AI and digital marketing, in addition to conventional contact center operations and back office outsourcing service business.

Media: Our core business is TV shopping and broadcasting. We also explore and promote new media platform business in digital media fields to adapt to changing times.

Internet Communications: We operate communications service business, create and provide its related services for subscribers in emerging countries.

Key projects

  • Iot/AI business (Americas, Japan)
  • System integration (Japan)
  • Cyber-security (Japan)
  • CRM/Marketing business (Japan)
  • TV shopping, and broadcasting (Japan, China, India)
  • Telecommunications related business (Cambodia, Indonesia, Africa)


  • TV shopping business (01:51)

    Invested in Naaptol Online Shopping in India and supports its product development, program shooting and building logistics networks