Mitsui & Co., Ltd. ("Mitsui", Head Office: Tokyo, President and CEO: Kenichi Hori) and Tohoku Electric Power Co., Inc. ("Tohoku Electric Power", Head Office: Sendai City, Miyagi Prefecture, President: Kazuhiro Ishiyama) have agreed to collaborate on business process innovation and multifaceted service enhancement through DX initiatives based on Tohoku Electric Power Group's data analysis and AI technology. A basic agreement was signed on July 30, 2025.
Mitsui is combining the IT support services and digital BPO services* of its group companies to develop a support business focused on data-driven corporate management. Mitsui, as a global enterprise with roots in Japan, is also contributing to Japan's sustainable growth by applying wide-ranging expertise gained from its overseas business activities and other experience to domestic Japanese businesses.
In its business plan for FY2025, Tohoku Electric Power states that, "we will make group-wide efforts to take on the challenge of growth by viewing carbon neutral DX as an opportunity for growth, strengthening and expanding existing businesses through innovation, and expanding into new business domains." It has been prioritizing DX as a path to the sustainable enhancement of its business base and promoting co-creation of value in partnership with regional communities.
* Digital BPO service providers not only rely on human resources but first streamline the entire scope of the contracted operations using digital technologies, such as AI, to handle entrusted work.
| Summary of Basic Agreement |
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As the first stage of this collaboration, MBK Digital Co., Ltd. (Head Office: Tokyo, President: Shin Serizawa), which is responsible for data analysis and AI utilization for Mitsui & Co. Group, and Tohoku Electric Power concluded a basic agreement on July 30, 2025 concerning collaboration on DX initiatives using data analysis and AI technology. The two companies agreed to work together to improve and streamline business processes in the Tohoku Electric Power Group, enhance customer experience (CX), strengthen marketing capabilities, and develop digital specialists.
As Mitsui and Tohoku Electric Power have built a robust partnership spanning many years in the energy domain, the conclusion of this basic agreement will further strengthen their collaboration in the DX field as well, with the aim of contributing to DX promotion by the Tohoku Electric Power Group and to social and economic development and the creation of a smart society in the six Tohoku prefectures and Niigata Prefecture.
Company Profile
| Official name | Tohoku Electric Power Co., Inc. |
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| Head Office Location | 1-7-1 Honcho, Aoba-ku, Sendai, Miyagi 980-8550, Japan |
| Established | May 1, 1951 |
| Representative | Kazuhiro Ishiyama, President and Representative Director |
| Number of employees | 4,763 |
| Business Activities | Electric power generation and sales |
| Website |
Mitsui’s Materiality
“Build brighter futures, everywhere” as our corporate mission, and to gain the trust and expectations of our stakeholders to realize a better tomorrow for earth and for people around the world, we have identified six material issues (“Materiality”) for Mitsui’s sustainable growth. We anticipate this particular project/ business to contribute especially to the realization of “Establish a foundation for sustainable and stable supply” and “Create a community coexisting with nature” and “Empower our people to build brighter futures”
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Establish a foundation for sustainable and stable supply
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Create a community coexisting with nature
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Foster a well-being society
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Cultivate societies that respect human rights
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Empower our people to build brighter futures
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Build an organization with integrity