Global Brand Communications
In 2024, we introduced a new brand communications campaign aimed at enhancing the recognition and awareness of our business among international audiences.
The objective of this campaign is to demonstrate how Mitsui works to make a positive impact by providing useful solutions to global communities in a world facing increasingly complex issues.
This is portrayed through a series of video communications that showcases how Mitsui conducts its business by partnering with like-minded companies, fostering synergies and innovation that transcends conventional boundaries.
& makes more possible
Our brand video shares Mitsui’s vision for a brighter future, built by bringing together people and partners to create synergies and drive change.
Industrial Business Solutions
A four-part docuseries exploring how Mitsui is addressing the challenge of scarcity. From iron ore development and scrap-metal recycling that support manufacturing and infrastructure, to high-purity salt production for food and chemicals, these stories show how strategic investment and collaboration strengthen critical industries and meet long-term needs.
Global Energy Transition
This section highlights “Global Energy Transition,” one of Mitsui & Co.’s key strategic initiatives, with a focus on investment in rooftop solar power generation, EV smart charging, energy storage solutions, and next-generation fuels. For details on Mitsui & Co.’s GHG impact targets, please refer to this report.
Creating a Wellness Ecosystem
As lifestyles continue to diversify, this section introduces “Wellness Ecosystem Creation,” one of our strategic initiatives, which aims to build an environment where people around the world can live healthy lives by providing optimal food and healthcare tailored to individual needs.
