Global Brand Communications

In 2024, we introduced a new brand communications campaign aimed at enhancing the recognition and awareness of our business among international audiences.

The objective of this campaign is to demonstrate how Mitsui works to make a positive impact by providing useful solutions to global communities in a world facing increasingly complex issues.

This is portrayed through a series of video communications that showcases how Mitsui conducts its business by partnering with like-minded companies, fostering synergies and innovation that transcends conventional boundaries.

Creating a Wellness Ecosystem

A four-part mini docu-style branded content series, produced for Mitsui & Co. by BBC StoryWorks Commercial Productions. Here we feature businesses aligned with Mitsui’s wellness ecosystem creation strategy, that aims to empower people across the globe to lead healthy lives by providing food and healthcare tailored to diverse lifestyles.