This social contribution initiative was launched in 2006 to commemorate the centenary of our business activities in Thailand and is run by the staff of Mitsui & Co. (Thailand) Ltd. Schools in rural areas with limited educational facilities are selected to receive donations of libraries, books, data-processing terminals, and equipment. Ten schools received assistance in the three years from 2006. In 2008 it was decided to expand the program by selecting an additional two schools. The intention is to add one more school each year from now on to assist the development of elementary education in Thailand.
In 2009, four companies responded to an appeal made to Mitsui Thailand Group companies. Metal roofs for the schools were donated and installed by Thailand Iron Works, while books were received from Mitsiam Motors, which sells Hino Motors trucks and buses, and BAF (Thailand) which provides sales finance for Yamaha motorcycles. One of the successes of the project was that it helped to spread initiatives to Group companies.