This program was established in 1989 with the aim of eradicating drugs from a mountainous region of northern Thailand near the border with Myanmar. The project is coordinated by the Mae Fa Luang Foundation, which was established by the late Princess Mother. We are participating in this project as a shareholder (currently 25%) in the project company, and as a provider of finance for the activities. The aim of the project is to eliminate poverty and help residents to become self-sufficient by introducing cash crops, such as coffee and macadamia nuts, as an alternative to drug growing. Today residents are engaged in an expanding range of activities, from the roasting and selling of coffee beans to the running of coffee shops and the manufacture and sale of apparel and craft goods.