Mitsui & Co., Ltd. ("Mitsui", Head Office: Tokyo, President and CEO: Kenichi Hori) has been implementing the Mitsui & Co. Branding Project since 2014. As part of that project, we have created "Mitsui and Co Sans", an original font designed to integrate our brand image and provide a clear expression of our corporate philosophy and values.

"Mitsui and Co Sans" is an elegant font that harmonizes with the Mitsui & Co. logo. The new font will be rolled out globally and used in conjunction with our logo. We expect it to contribute significantly to the enhancement of our brand image by creating a heightened sense of unity in our messaging and conveying our commitment to trust, sincerity, and accuracy. We aim to heighten global recognition of Mitsui & Co. and the value of our brand by using our original font in various situations in order to achieve consistency in our messages.