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Mitsui & Co., Ltd. ("Mitsui", Head Office: Tokyo, President and CEO: Kenichi Hori) has agreed to acquire an additional 16.7% stake in Axiata Digital Services Sdn. Bhd. ("ADS"), a holding company of Axiata Digital Analytics Sdn. Bhd. ("ADA"), a data analytics and artificial intelligence company operating in 12 countries in Asia, from Axiata Group Berhad ("Axiata Group"), a major telecommunications operator in Malaysia. Mitsui will invest approximately USD 58 million. Mitsui's stake will total 20%, and ADS will become an equity-method affiliate of Mitsui.
Leveraging large amounts of data and AI-oriented data analyses, ADA provides comprehensive digital marketing services including analysis of potential customers, as well as advice on acquiring and retaining customers and ways to maximize their lifetime value. In 2017, Mitsui invested in Smart Axiata, a major Cambodian mobile network operator under the Axiata Group. In 2019, as part of its strategic partnership with Axiata Group, Mitsui invested in ADS. Through this additional investment, Mitsui will provide ADA's marketing solutions and data analysis services to Mitsui's important partners and investees to help accelerate their marketing DX efforts. At the same time, Mitsui will continue to contribute to the growth of ADS and ADA.
Through the digital marketing business in Asia, in which further growth is expected, Mitsui will contribute to enhancing the quality of life of people in the region by providing them with access to appropriate information and services.
|Axiata Digital Services Sdn. Bhd.
|Head Office Location
|Kuala Lumpur, Malaysia
|Holding company of Axiata Digital Analytics Sdn. Bhd., a data analytics and artificial intelligence company
“Build brighter futures, everywhere” as our corporate mission, and to gain the trust and expectations of our stakeholders to realize a better tomorrow for earth and for people around the world, we have identified five material issues (“Materiality”) for Mitsui’s sustainable growth. We anticipate this particular project/ business to contribute especially to the realization of “Enhance quality of life”
Secure sustainable supply of essential products
Enhance quality of life
Create an eco-friendly society
Develop talent leading to value creation
Build an organization with integrity