The Mitsui & Co. Environment Fund

Introduction to Grant Projects


Sustainable regional society building by ethical communities - a local production! Revitalizing Kujukuri Beach and the local economy, and creating a sustainable Kujukuri

Activity grant

Project Description

This project involves building ethical communities (communities of young people who will take responsibility for the future) focused on regional revitalization through activities that look to solve specific regional issues, such as the Kujukuri Beach Environmental Restoration Project (restoring the environment by cleaning bathing beaches that were closed after being damaged during the Great East Japan Earthquake), and holding regular World Cafés (solving regional problems). The short-term aim is to revive tourism and agriculture affected by the disaster, and the long-term aim is to build a sustainable regional society managed by ethical communities.

Preservation of biodiversity and ecosystem
Grant year
FY2011 Activity Grants
Grant term
3 years and 3 months
July 2011 - September 2014
Grant amount
9,255,000 yen
Activity region
The Kujukuri area, particularly around Yokoshibahikari, Chiba Prefecture, Japan
Rubbish collected during coastline cleaning

Overview of the Organization

Hidechika Akiba, director
Hidechika Akiba, director
Establishment purpose
While focusing on agriculture as the regions main industry, it also carries out activities solving various problems facing regional commerce, tourism, and nature with the goal of contributing to building a sustainable regional society.
Main area of activity
The Kujukuri area, Chiba Prefecture, Japan
3 full-time staff members, 2 part-time staff members, 10 full members
Annual operating budget
6.01 million yen in 2008, 26.79 million yen in 2009, 12.56 million yen in 2010
Recent activities
In order to create a sustainable regional society, we are conducting the following activities to build new communities that are considerate of ethical concerns:
  • The Kujukuri Beach Environmental Restoration Project
  • City and Farming Village Partnership Project
  • Regular World Cafés