As Japan's population ages, the decline of small villages and hamlets in rural woodland and coastal areas across the country is becoming an issue, and there is a need to increase exchange with cities in a range of fields, including human resources, information, and economy. Kanazawa University has been engaged in tackling this issue and regional revitalization for many years, and has formed a network including local governments, agricultural and marine producers, regional industry, NPOs, and other universities. This project aims to select areas for operating 'rural woodland and coastal activities', focusing on Suzu, Ishikawa Prefecture, where the university has a base. The driving force of the project will be a 'collaboration director' who will be hired and assigned to create businesses that take advantage of resources available in rural woodland and coastal areas, such as tourism and agribusiness. Over three years, 1,000 youths and students will be brought over to the Noto Peninsula from major cities by universities, companies, and governments to take part in these conservation, exchange, and educational research activities. Getting a diverse range of youth to participate in this kind of initiative will improve information flow and diversify and widen the horizons and life choices of the participants, while the economic and pyschological benefits to the region will lead to the creation of new, spontaneous activities.