The Mitsui & Co. Environment Fund

Introduction to Grant Projects

Norihiro Ohara, Lecturer, Department of Social Sciences, College of Humanities, Ibaraki University

Measures to commercialize rural agricultural spaces and revitalize rural communities under post-productionism

Research grant

Project Description

Study the transition of Japanese rural farming villages from a state of "productionism" to "post-productionism," giving careful consideration to the "post-productionism" framework in which farming villages are not conventionally seen as places solely for agricultural production but rather promoted as places for consumption of services such as tourism and sightseeing. While referring to examples of farming villages in Europe, we will develop measures to revitalize farming villages in Japan under "post-productionism."

Grant year
FY2010 Research Grants
Grant term
3 years
April 2011 - March 2014
Grant amount
2,500,000 yen
Activity region
Rural regions of Ibaraki Prefecture, Japan
Interviews of farmers (Hitachiomiya City)

Overview of the Organization

Norihiro Ohara, Lecturer
Norihiro Ohara, Lecturer
Specialist field
Affiliated academic societies
The Association of Japanese Geographers, Tokyo Geographical Society, The Human Geographical Society of Japan, Ibaraki Geographical Association
Completed Ph.D. specializing in geography, Graduate School of Science, Tokyo Metropolitan University, March 2006; Full-time lecturer, Department of Social Sciences, College of Humanities, Ibaraki University, October 2006 to present
Shozo Uno, Ibaseki Co., Ltd.
Research record
  • (1) "Daitoshi Gaien-bu ni okeru Taizai-gata Shimin Nouen no hatten to Nousonrashi-sa no sai Kouchiku - Ibarakiken Kasama-shi no Kasama Kuraingaruten o Jirei ni," (Development of residence-type citizen farms in the outer rim of big cities and the reconstruction of ruralism - A case study of Kasama Klein Garten in Kasama city, Ibaraki Prefecture - ) Bulletin of the Faculty of Humanities, No. 50. p. 47-60, 2010.
  • (2) "Rural Restructuring and its Sustainability in Bavaria Germany," Journal of Geography, Vol. 114. No.4, p. 579-598, 2005.
  • (3) "Diversity of Canadian Image in Japanese Tourists and their collaboration" Geographical Reports of Tokyo Metropolitan University 40, p. 53-65,2005.
  • (4) "Development of Full-time Farms and Their Sustainability in the Takabatake Area, Saitama City, in the Urban Fringe of the Tokyo Metropolitan Area," Geographical Review of Japan, Vol. 77, No.8, p.563-586, 2004.