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The Mitsui & Co. Environment Fund

Introduction to Grant Projects

SAVE TAKATA (NPO)

Project to create employment using Yonesaki apples in Rikuzentakata City, Iwate Prefecture

Activity grant

Project Description

We will commercially develop Yonesaki apples that are produced locally in Rikuzentakata City, Iwate Prefecture, which suffered significant damage from the Great East Japan Earthquake that occurred on March 11, 2011. We will work to expand sales routes such as e-commerce sites and local product fairs in order to achieve the two results of improving the income of local farmers and processing companies and increasing the number of people who continue to farm and the number of laborers, and to contribute to the revitalization of the regional economy and implementation of employment creation for young people by stimulating industry; regional reconstruction, and development in the future.

Grant year
FY2013 Activity Grants
Grant term
1 years
October 2013 - September 2014
Grant amount
2,500,000 yen
Activity region
Rikuzentakata City, Iwate Prefecture, apples sold nationwide, Japan
Special apples that were damaged by the tsunami in 2012

Overview of the Organization

Managing Director Nobuaki Sasaki (photo displays Sales Representative Atsuko Okamoto)
Representative
Managing Director Nobuaki Sasaki (photo displays Sales Representative Atsuko Okamoto)
Establishment year
2011
Establishment purpose
SAVE TAKATA is an organization established mainly by people from Rikuzentakata City, Iwate Prefecture that suffered significant damage from the Great East Japan Earthquake that occurred on March 11, 2011 with the aim of reconstruction and development. Based on the philosophy of creating smiles in Rikuzentakata, it conducts three types of projects aimed at resolving the outflow of young people, decline of the fishing industry, and information gaps.
Main activity areas
Rikuzentakata City, Iwate Prefecture (Head Office), Tokyo (Branch Office)
Number of staff members
7 full-time staff members, 2 part-time staff members, 2 full members
Annual operating budget
28.24 million yen in 2011, 33.15 million yen in 2012
Collaborating organizations
Owada Farm, Days & Days Co., Ltd.
Main activities
  • Tourism projects
    Sales and wholesales of local products, sales of local apples, product development, hands-on farming experiences, issuing of tourism information booklets
  • IT project
    Compute schools for local residents, city walking course for high school students, raising awareness of teleworking and support operations
  • Infrastructure project
    Operating of co-working space, promoting centers created by young people on their own and a regional archive project
  • Other projects
    Prefecture contracting business and various forms of coordination as intermediate support for citizens, NPOs, and companies