The Mitsui & Co. Environment Fund

Introduction to Grant Projects

Natori Tourism Association

Cherry tree conservation activities, raising cherry tree seedling, and creation of cherry tree viewing sites in areas affected by tsunamis

Activity grant

Project Description

The cherry trees that have continued to bloom after the earthquake and give courage to the survivors even after being covered by the tsunami have almost withered away due to salt damage and sea breezes. In response to this situation, this project will take the buds of cherry trees that have been damaged by the tsunami, raise seedlings, increase the number of seedlings, and create new cherry tree viewing sites. Seedlings are being spread within the city at Miyagi Agricultural High School and with the cooperation of local farmers, and cooperation with the watering of seedlings has been gained from all elementary and junior high schools within the city, residents of temporary housing, and general citizens. Parent tree seedlings are already being raised, and we will conduct proliferation activities and trial planting activities in the future. In addition, by taking off buds as grafting trees, further increasing seedlings, and planting them in former disaster areas, the aim is to create new cherry tree viewing sites, revitalize local communities that have become separated, and give hope to people.

Preservation of biodiversity and ecosystem
Grant year
FY2012 Activity Grants
Grant term
3 years and 6 months
April 2012 - September 2015
Grant amount
10,860,000 yen
Activity region
Natori City, Miyagi Prefecture, Japan
Cherry trees that give us courage after the earthquake

Overview of the Organization

Tetsuo Kojima, Chairperson
Tetsuo Kojima, Chairperson
Establishment purpose
Established for the purpose of promoting the tourism industry in Natori City and surrounding areas, and in doing so, contribute to the development of local industry and culture.
Main activity areas
Natori City, Miyagi Prefecture
Number of staff members
3 full-time staff members, 259 full members
Annual operation revenue
23.61 million yen in 2009, 25.07 million yen in 2010, 6.6 million yen (due to earthquake) in 2011
WEB site
*Note that the dedicated site for activities is:
Main activities
  • (1) Spreading and introducing the concept of community building through tourism
  • (2) Planning, surveys, and research for tourism and local product promotion projects, and promotion of the development of related facilities
  • (3) Development of advertisements and introductions related to tourism and local products, and development of structures for attracting and receiving tourists
  • (4) Projects related to the holding of events that would contribute to the promotion of tourism and local products
  • (5) Developing, spreading, and promoting the sales of tourism and local products
  • (6) Preservation, fostering, and introductions and PR for tourism resources and regional culture
  • (7) Cooperation in tourism and local product projects conducted by municipalities and other organizations
  • (8) Other matters deemed necessary