Launch of Mitsui & Co. Brand Project

May 7, 2014

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Mitsui & Co., Ltd. ("Mitsui", Head Office: Tokyo, President & CEO: Masami Iijima) today announced the launch of the Mitsui & Co. Brand Project, a new initiative aimed at unifying the Mitsui brand image and promoting Mitsui's corporate philosophy and values.

The project is being led by executive producer Kashiwa Sato, art director/creative director. Through this project, Mitsui will develop a comprehensive strategy to increase the presence and value of Mitsui's brand around the world.


Kashiwa Sato Kashiwa Sato
Art Director/Creative Director

Established SAMURAI after working for Hakuhodo. Sato's style of finding and elucidating the essence of the subject as a brand architect is highly acclaimed in various fields, and can be seen through the symbol mark design and sign schemes of National Art Center Tokyo, creative direction of global brand strategies for Uniqlo and Rakuten Group, branding projects for Seven Eleven Japan and Imabari Towel, and total creative direction of Cup Noodle Museum.
Winner of various awards including Tokyo ADC Grand Prix and Mainichi Design Award.
Guest Professor at Keio University. Visiting professor at Tama Art University. Author of "Kashiwa Sato's Ultimate Method for Reaching The Essentials" (200 thousand copy bestseller) and "Reaching the Solution: Kashiwa Sato's Creative Thinking Techniques", both from Nikkei Publishing.

This announcement contains forward-looking statements. These forward-looking statements are based on Mitsui's current assumptions, expectations and beliefs in light of the information currently possessed by it and involve known and unknown risks, uncertainties and other factors. Such risks, uncertainties and other factors may cause Mitsui's actual results, financial position or cash flows to be materially different from any future results, financial position or cash flows expressed or implied by these forward-looking statements. These risks, uncertainties and other factors referred to above include, but are not limited to, those contained in Mitsui's latest Annual Securities Report and Quarterly Securities Report, and Mitsui undertakes no obligation to publicly update or revise any forward-looking statements.
This announcement is published in order to publicly announce specific facts stated above, and does not constitute a solicitation of investments or any similar act inside or outside of Japan, regarding the shares, bonds or other securities issued by us.


For inquiries on this matter, please contact

Mitsui & Co., Ltd.
Corporate Communications Division
Telephone: +81-80-5912-0321
Facsimile: +81-3-3285-9819
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