In countries in Europe and the Americas, the crisis facing marine resources has been made an important issue and public awareness is high, leading to an increasing interest in sustainable marine products. An example of this is the labeling system operated by the Marine Steward Council which identifies products from sustainable fisheries. Environmental organizations are also providing information directly to consumers. This project will involve holding regular workshops by the Sustainable Seafood Research Council for participants from different sectors, and using the results of these to develop a 'Japanese Sustainable Seafood Guide' tool to provide information to Japanese consumers and the restaurant industry. The tool will provide the information needed to select sustainable marine products through iPhones and iPods in an easily understandable form in order to end Japan's current situation of being a major country for seafood consumption with very little information available on the subject, and contribute to global environmental movements focused on marine products.