The Mitsui & Co. Environment Fund

Introduction to Grant Projects

Earth Day Network Philippines, Inc. (Filipino NGO - recommended by the Mitsui & Co. Asia Pacific BU)

TREES4Life: Tubong Pinoy Movement

Activity grant

Project Description

TREES4Life: Tubong Pinoy Movement is a campaign aiming to conserve tree species that are indigenous to the Philippines and involves cultivating seedlings, using these seedlings for a diverse range of tree conservation activities, and advocating for tree planting. It is engaged in establishing seedling nurseries and a museum for native tree species, restoring forests used by indigenous peoples, and community participation and supporting the livelihoods of impoverished people through initiatives where poor families cultivate and sell seedlings. A wide range of stakeholders participate in these activities, including the government of the Philippines, environmental conservation advocates, NGOs, and corporations, and the campaign aims to plant ten million native trees over the next ten years.

Preservation of surface soil and forestsPreservation of biodiversity and ecosystem
Grant year
FY2007 Activity Grants
Grant term
3 years
April 2010 - March 2013
Grant amount
11,664,000 yen
Activity region
Studying indigenous tree species on Mount Halcon

Overview of the Organization

Elisea G. Gozun, Chairperson/President
Elisea G. Gozun, Chairperson/President
Establishment purpose
a. Increase public environmental awareness in the Philippines and encourage and support environmental projects throughout the year.
b. Build a support structure (government, churches, businesses, NGOs, etc.) that covers a wide range of people in order to realize sustainable development policy and a healthy environment that effectively sustains all people.
c. Organize annual Earth Day events in the Philippines.
d. Solicit donations from individuals and corporations.
Main area of activity
3 full-time staff members, 3 part-time staff members, 2,032 full members
Recent activities
  • (1) Cultivating program staff
  • (2) Cultivating seedlings of native trees in Tubong Pinoy
  • (3) Establishing a forest museum on Mount Halcon
  • (4) Restoring the forests of the Aeta people
  • (5) Promotional and educational campaigns