Blessed with an abundant natural beauty, Wakkanai is one of the best tourist spots in Hokkaido, but the decline of the area following a fall in population and tourist numbers is remarkable. However, as a result of a pioneering approach to regional energy development, it has become one of Japan's leading areas for renewable energy production, particularly solar and wind. It is also peppered with initiatives that are at the forefront of regional self-sufficiency and development, such as wetland regeneration in harmony with surrounding primary industry, and public-private nature schools. This project aims to work with these environment-related regional resources and projects to create a new form of tourism and will experiment with branding it as environmental social development (ESD) in the field. Specifically, this will involve holding project meetings with partners from industry, academia, and the private and public sectors, identifying and arranging existing resources and personnel, and developing and implementing model tours. Through this activity it hopes to increase the flow of people through the region, reaffirm the value of resources such as renewable energy facilities, and initiate new economic activity.