Each fishing village on the Hakozaki Peninsula to the north of Kamaishi City suffered extensive damage in the Great Eastern Japan Earthquake. Fishing ports form the basis for the livelihoods of residents living on the peninsula. Eight local facilities of the Kamaishi Toubu Fishery Cooperative were devastated. As a result, there were calls for a revision of the methods and organization of the transportation of fish and other harvested goods, as well as the approaches to "employment" and "housing." This project takes into account the future outlook of the fishery industry as a viable industry, and its implementation, continuity and development. In specific terms: collaboration with relevant organizations regarding the sale of current fishery resources via home pages and newspaper inserts; development of new products using current fishery resources; local observations to gain an understanding of sales methods and product development; promotion of the utilization of fishery industry waste; employment promotion; practice of green tourism; and the setting up of an organizational structure that takes into consideration businesses involved in unutilized energy.