Main

CorporateBrand

360° business innovation
MITSUI & CO.

For the world. With the world.

We are Mitsui & Co., and we create value.
With the power of our imagination. With the strength of our will.
With the vitality of our spirit.

We drive innovation: we find new ways to
connect information, ideas, generations and nations.
We're building a better future for people and planet.
And for you.


Becoming a leading global company

All around the world, business is on the move. People's values are changing, often dramatically. Our business as a trading company is becoming ever more sophisticated. In today's world, being truly global is no longer an option. And being global means much more than facing intense competition; it means being part of a new era, where the potential for Mitsui & Co. to contribute to the world is greater than ever.

As society and our business environment has changed, so has the way we need to communicate. We have an increasing responsibility to explain our capabilities and vision in ways that make sense to the diversity of people with which we engage.

This is the thinking that gave birth to the Mitsui & Co. Branding Project. Our aim is to present a more unified image to the world, more clearly showing what we can do and how our vision provides value to customers and communities. We want to increase our presence, becoming more valuable to our business partners, investors and all stakeholders while earning deeper trust from society at large.

To lead the project, we engaged Kashiwa Sato as art director/creative director. The first step was to re-imagine our visual corporate identity, as defined by our logo, slogan and statement. This is the starting point from which to proactively communicate who we are and where we are going.

The Mitsui & Co. Branding Project Communication is all about communication. Because becoming a leading global company means building presence not only in the market, but also in people's minds—in Japan and around the world.

Taking Mitsui & Co.'s corporate DNA to the world. And to the future.

The power to innovate, generated by

- people with every kind of talent
- dynamically connecting every kind of business
- meeting every kind of need

People are the heart of Mitsui & Co.

Our corporate culture has a focus on human resources, valuing open-mindedness and challenge & innovation.

Customers and business partners often say that Mitsui is people, because they recognize Mitsui's heritage of diverse, free-thinking people who imagine new businesses and bring innovation to every arena. This is the corporate DNA that defines Mitsui. And this is the corporate DNA that we are representing to the world as our foundational strength.

By taking a fresh approach to our corporate identity, we're going to generate higher recognition of the unique qualities we provide as a sogo shosha, and maximize the special value that Mitsui creates by its power to make connections—to link across and beyond business divisions.

It's our strengths as individuals, brought together into a dynamic, purposeful group, that make it possible for us to innovate at every frontier. This is our corporate DNA and this, more than anything, is the source of everything valuable in Mitsui & Co.

CORPORATE SLOGAN

360° business innovation

For the world. With the world.

We are Mitsui & Co., and we create value.
With the power of our imagination. With the strength of our will.
With the vitality of our spirit.
We drive innovation: we find new ways to
connect information, ideas, generations and nations.
We're building a better future for people and planet.
And for you.

CORPORATE LOGO

MITSUI & CO.
Earth, sky and people: the three elements of a Mitsui house seal that has more than 300 years of history
Based on three horizontal lines within a rotated square of overlapping bars, this logo defines Mitsui's visual identity on the global stage.
We have updated the design with crisp, modern proportions while retaining its unmistakable heritage.
Simplifying our English logo name to MITSUI & CO.
We have removed the "LTD." from our corporate logo, and by emphasizing the '&' we have represented our philosophy of making connections between people, information, ideas, technologies and nations.
One unified global logo in English
By discontinuing the separate Japanese logo, we're creating a consistent global image.

"I want to see Mitsui & Co.
operating at the forefront of world business, engaging in the issues that matter most."

Kashiwa Sato, art director/creative director for the Mitsui Branding Project

As someone who has mainly worked on B to C corporate branding projects, turning my hand to the Mitsui & Co. brand was a considerable challenge.

In thinking about the project, I realized that there are some big issues at play here, and some hard questions that Japan has to confront. How can a nation establish a unique position in the emerging global community? What is the best way to earn trust and respect across many lines of business in the global arena?

Addressing these issues requires innovation and a linking of information and humanity in all its diversity. None of this can happen without the power of people. And all of this aligns perfectly with Mitsui & Co., a company whose people create new connections that often revolutionize business.

It seems clear to me that by operating at the forefront of global business, Mitsui engages early and directly with key issues in many different parts of the world. My hope is that through this project I can help Mitsui clearly express its vision while also revealing the essential nature of Mitsui as a company.

Kashiwa Sato
Art Director/Creative Director

Seven key strategic domains that embody 360° business innovation

For Japan and for the world, we're targeting next-generation growth with the establishment of seven key strategic domains. We're collaborating across business divisions, connecting information, ideas, businesses and experience on a 360° horizon to maximize Mitsui's strengths and create new value and affluence.

  • Iron & Steel Products
     
  • Mineral & Metal Resources
     
  • Machinery & Infrastructure
     
  • Chemicals
     
  • Energy
     
  • Lifestyle
     
  • Innovation & Corporate Development
     

Information