Mitsui & Co. first in industry to be recognized as a 'NADESHIKO Brand' three times

Mar. 23, 2018

Mitsui & Co. has been selected as a 2018 'Nadeshiko Brand' company by the Japanese Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) for its proactive efforts to support women to play more active roles in the workplace. Including being selected as a Semi-Nadeshiko Brand last year, this is the fourth year running that Mitsui & Co. has been recognized as a Nadeshiko Brand.

Mitsui & Co. is promoting Diversity Management, driven by its diverse people, not only in terms of gender and nationality, but also values and backgrounds, who understand, accept and grow off each other, generating new value and innovation in business, and improving company competitiveness. To realize this, Mitsui & Co. is implementing Work Style Innovation which aim to maximize achievements through the realization of a well-balanced way of working and measures to support the concept of Work-Life Management. By actively promoting awareness of these reforms to drive Diversity and Inclusion, Mitsui & Co. is working to create an environment which maximizes the potential of their diverse employees.

Mitsui & Co. will continue to put all its weight behind these initiatives to create an environment where each employee can realize their abilities and play an active role in the workplace with a sense of aspiration and satisfaction.

The 2018 NADESHIKO Brand logoThe 2018 NADESHIKO Brand logo