Our Response to the Great East Japan Earthquake
Kesennuma Marine Food Processing Industrial Area
Marine food processing, a core industry in Kesennuma City, Miyagi Prefecture, suffered devastating damage as a result of the tsunami and widespread fires triggered by the 2011 March 11 earthquake. Mitsui & Co., in cooperation with Sumitomo Corporation, is continuing its support for the Kesennuma Shishiori Processing Cooperative, an organization established by local marine food processors in the Shishiori district in northern Kesennuma City, to contribute to accelerating regeneration of the industry in collaboration with the Miyagi Prefectural Government, Kesennuma City, and the local chamber of commerce. The Kesennuma Shishiori Processing Cooperative was launched in August 2012 with the aims of promoting more efficient operation and expanding sales, and in the summer of 2015 a new office was completed to serve as a base for product development and commercial negotiations. Other assets for joint use to improve business efficiency, such as cold storage facilities and a seawater sterilization system, have been built according to plan. Mitsui & Co. has helped to promote use of a refrigerated warehouse, by introducing new business associates, and has been contributing to the Cooperative's efficient operations.
Furthermore, regarding the expansion of sales, Mitsui & Co. has implemented initiatives to support the promotion of exports, in addition to promoting sales in Japan, where consumption of marine food is said to be dropping because of the declining population and falling popularity of seafood. Mitsui & Co. will continue to support Kesennuma Shishiori Processing Cooperative as it takes on new challenges and promote the robust development of the region.