BookLive to form a capital tie-up with Mitsui, DBJ, Toshiba and NEC

Mar. 28, 2012

BookLive Co., Ltd.
Mitsui & Co., Ltd.
Development Bank of Japan Inc.
Toshiba Corporation
NEC Corporation

Main Contents

Toppan Group subsidiary BookLive Co., Ltd. ("BookLive", head office: Taito-ku, Tokyo, President & CEO: Tadashi Awano), Mitsui & Co. Ltd. ("Mitsui", head office: Chiyoda-ku, Tokyo, President & CEO: Masami Iijima), Development Bank of Japan Inc. ("DBJ", head office: Chiyoda-ku, Tokyo, President & CEO: Toru Hashimoto), Toshiba Corporation ("Toshiba", head office: Minato-ku, Tokyo, Director, President & CEO: Norio Sasaki) and NEC Corporation ("NEC", head office: Minato-ku, Tokyo, President (Representative Director): Nobuhiro Endo) have agreed to form a capital tie-up with a view to further expansion of the BookLive service in the Japanese ebook market. Mitsui, DBJ, Toshiba and NEC will underwrite a capital increase through private placement of new shares total ¥2.9 billion.

By forming a capital alliance with these four new strategic partners, BookLive will be building upon its existing partnerships with other companies of the Toppan Group and leading players in the industry. Access to the extensive knowhow accumulated by each of its new partners over several years will enable the company to enhance the platform, viewer, and store of its BookLive! ebook service and position it as the industry standard in a domestic ebook market overrun with competing services. It will provide the opportunity to explore new possibilities in the ebook market, with both domestic and overseas distribution in mind, and provide an ebook service different from anything that has come before. This alliance will enable BookLive to realize its goal of providing a service allowing the customer to read "Any book you like, anytime, anywhere", to embark on new promotional campaigns to increase its membership, to develop new services and viewers and to reinforce its human resources base.

Reinforcing business development in non-resource sectors and the acceleration of global expansion of new business are two of the policy priorities outlined in Mitsui's medium-term management plan. For Mitsui, this alliance will allow it to offer BookLive a broad range of back-up functions, including expertise in overseas development, to open up possibilities for new business in the e-commerce sector.

DBJ will actively support the BookLive initiative by helping the company to develop its growth strategy in the ebook market both by investing funds for growth and by making full use of the bank's networks and information resources.

Toshiba has already been collaborating with BookLive in initiatives in the ebook market, including the launching of the BookPlace (powered by BookLive!) ebook store in April 2011 and the release of the BookPlace DB50 ebook reader in February 2012. This investment will further strengthen Toshiba's alliance with the company and lead to the development of new ebook services.

By entering into this alliance, NEC is aiming to actively promote the development of products based around the company's proprietary IT and network technology and to expand business in the rapidly growing ebook sector and related markets. The company is also looking to offer a wide range of its own products for the ebook market from devices to solutions and services.

Outline of the capital tie-up and capital increase

Payment date 30 March 2012
Capital increase ¥2,918,000,000

Profile of BookLive

The company was established in January 2001 to spearhead the Toppan Group's ebook business on the basis of a corporate philosophy summed up in the slogan "Shaping enjoyment through the creation of new value". The company operates the BookLive! ebook store and an ebook delivery platform business.

Address 1-5-1 Taito, Taito-ku, Tokyo
Established January 2011
Capital ¥1.6 billion
BookLive! ebook store
Corporate website

Company names and product names used in this press release are the trademarks or registered trademarks of the companies concerned.

This announcement contains forward-looking statements. These forward-looking statements are based on Mitsui's current assumptions, expectations and beliefs in light of the information currently available to it and involve known and unknown risks, uncertainties and other factors. Such risks, uncertainties and other factors may cause Mitsui's actual results, financial position or cash flows to be materially different from any future results, financial position or cash flows expressed or implied by these forward-looking statements. These risks, uncertainties and other factors referred to above include, but are not limited to, those contained in Mitsui's latest Annual Securities Report and Quarterly Securities Report, and Mitsui undertakes no obligation to publicly update or revise any forward-looking statements.
This announcement is published in order to publicly announce specific facts stated above, and does not constitute a solicitation of investments or any similar act inside or outside of Japan, regarding the shares, bonds or other securities issued by us.


For inquiries on this matter, please contact

Mitsui & Co., Ltd.
Corporate Communications Division
Telephone: +81-80-5912-0321
Facsimile: +81-3-3285-9819
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