Investment and Participation in Provider of Services to TV Shopping Operators in China

Jan. 19, 2011

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Mitsui & Co., Ltd. ("Mitsui," head office: Chiyoda-ku, Tokyo, President and CEO: Masami Iijima) has acquired an interest equivalent to 25% of the shares of CCTV Shopping Co., Ltd. ("CCTVS," head office: Beijing, China, CEO: Huang YanRong), a provider of services to home shopping operators in China, by accepting a private placement of new shares and by buying shares from other shareholders.

CCTVS supplies both goods and services, including logistics, to China International Television Corporation (CITVC). As part of the China Central Television (CCTV) Group, CITVC is developing TV shopping operations throughout China under the CCTV Home Shopping (Zhongshi Gouwu in Chinese) brand.

Mitsui intends to use its experience in TV shopping business in Japan and Taiwan to contribute to the enhancement of peripheral services in the Chinese TV shopping market, which is expected to expand rapidly.

Profile of CCTVS

Formal name CCTV Shopping Co., Ltd.
Establishment date 1998
Head office Beijing, China
Registered capital 58,823,500 RMB
Representative Pang Jian
Business activities Wholesaling and provision of logistics and consulting services, etc., to TV shopping operators
Shareholders CITVC: 51%, Mitsui: 25%, others: 24%

This press release includes forward-looking statements about Mitsui. These forward-looking statements are based on the current assumptions and beliefs of Mitsui in light of the information currently available to it, and involve known and unknown risks, uncertainties and other factors. Such risks, uncertainties and other factors may cause Mitsui's actual results, performance, achievements or financial position to be materially different from any future results, performance, achievements or financial position expressed or implied by these forward-looking statements. The risks, uncertainties and other factors referred to above include, but are not limited to, those contained in Mitsui's latest annual report on Form 20-F, which has been filed with the U.S. Securities and Exchange Commission.
This press release is published in order to publicly announce specific facts stated above, and does not constitute a solicitation of investments or any similar act inside or outside of Japan, regarding the shares, bonds or other securities issued by us.


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Kazuo Itaya
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